In March we officially released Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management solution delivered “from the cloud for the cloud”. In prior issues I have discussed some of the growing trends toward SaaS-based applications and the shift away from on-premise software from both an internal perspective and end user experience. At this moment, I want to assume that a large percentage of our customers have already embraced the benefits of SaaS and are beginning to think about transitioning some of their offerings to the cloud.
While your current security infrastructure is robust, you need to ensure that you effectively keep your implementation protected in order to increase your product’s longevity and significantly increase your company’s revenue.
A few weeks ago I tried to download a trial version of a software package from a pretty well known ISV’s website. It wasn’t a huge file and should have been a relatively quick download. Unfortunately, that wasn’t the case. After numerous attempts and spending a frustrating hour trying to download the trial, I decided to forgo the whole thing.
I’m not the first or the last person that has had this type of experience. Yet, it continues to surprise me at how little thought it seems some ISV’s put into their Electronic Software Delivery (ESD) solution. The software download process is part of the customer experience and should be treated as such by the ISV. A good experience could be the first step in a long lasting customer relationship; a bad experience may turn away the customer completely.
As the head of new product development at SafeNet one of my key areas of focus is around bringing to market the types of tools and services ISVs need to help them manage the shift to the cloud – as you can imagine this means that I spend a lot of my time keeping an eye on what the industry is buzzing about!
It’s not surprising that within the circle of licensing system vendors, one of the topics that comes up time and again is whether hardware-based (dongle) or software-based licensing is better. At SafeNet, we don’t understand the question. We provide the best-in-class solutions as all software, all hardware, or uniquely, as a hybrid licensing solution.
The list of pro’s and con’s regarding one solution over another is meaningless without understanding the context in which the solution is to be applied. I’ll try to correct the misinformation that’s out there about dongles. You can judge for yourself if you think I am biased, but since we offer every flavor of solution (dongle or soft), I don’t have anything to gain in this fight.
Customer experience, revenue protection, and resource optimization is top of mind for all organizations, including software vendors. SafeNet and Akamai have teamed up to provide software vendors with a user-friendly, secure solution for automating electronic software delivery (ESD).
By combining the back office licensing fulfillment and automation features of Sentinel EMS, SafeNet’s web based entitlement management platform, with Akamai’s industry-leading Electronic Software Delivery (ESD) solution, customers are able to improve the end-user software purchasing and activation experience while protecting revenue and reducing internal operating costs.