Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate not only the types of products they build, but also how they go to market. At LicensingLive! 2015, I spoke at length about the licensing issues facing one of the world’s leading medical technology companies, Stryker Corporation, and how it has risen to the challenge.
The WSJ recently ran an interesting article on the key challenges of moving to the cloud.
“When on-demand enterprise applications emerged about a decade ago, they were touted as a cheap and more flexible alternative to buying software outright – a move that comes with upfront infrastructure and licensing costs, on top of ongoing fees for maintenance, support, and upgrades. But in practice, these promises have been hard to fulfill”.
The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude of this transformation, IDC is predicting that there will be 30 billion units installed worldwide by the year 2020. Because every device in the IoT is connected, a whole new breed of tech company is emerging, forcing many traditional companies to innovate and go to market differently.
It’s been said before, but the software landscape really is changing. According to IDC and other leading analysts, over the last couple of years, a sizeable proportion of app spend went on SaaS applications. It’s also worth noting that more than 30% was spent on replacing traditional on-premise applications with SaaS offerings, year on year.
At this year’s LicensingLive! event in Cupertino, CA, I spoke about the importance of Customer Success Programs, what they involve, and what businesses hope to achieve with them. The success of a software company is often measured in terms of how well it engages its customers. After all, a business without an active user base is like a bird without wings – it simply won’t fly.
Recognizing the need for ISV’s to effectively monetize SaaS applications, Amy Konary from IDC recently published “Licensing for SaaS Applications: ISV’s Take to the Cloud.” In this white paper, Amy …
SIIA’s CODie Awards program has nominated SafeNet’s Sentinel Cloud Services as a finalist in the 27th annual CODiE 2012 Awards in the Best Digital Rights Management Solution category.
Each year the SIIA’s …
The SentinelCloud team has been working hard to build and launch the latest addition to SafeNet’s family of Sentinel Software Monetization Solutions, Sentinel Cloud Services. While the service successfully made the transition from Beta to GA earlier this year, the team remains hard at work focused on customer evaluations and getting new customers up to speed, while at the same time planning and developing the roll out of new functionality over our quarterly release schedule.
Getting back to our interactions with customers … feedback has been nearly universally positive. We have heard from customers of all types and sizes. . Sentinel Cloud has appealed to SaaS startups, transitioning on-premise software vendors, and equipment manufacturers large and small. I would like to highlight one prospect who has completed their evaluation of Sentinel Cloud.
“It works, but it is old school”. That is how I’ve heard many business leaders describe their longstanding licensing implementations lately. So what is next for this space? As a long time software licensing business and implementation consultant I have the opportunity work with some of the industry’s leading minds in this area and can confidently say that I have seen the future of software license enforcement and it revolves around, you guessed it, the cloud.