How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).
“What’s an Entitlement?”
In recent meetings with leading technology firms, this very question has surfaced several times. It’s both interesting and intriguing to watch the interplay of definitional debate amongst functional users with vastly different hopes of what “entitlement” could mean.
Perhaps the most universal insight was this:
The practical application for how one can use entitlements to enable business processes and new customer experiences was often the most overlooked aspect of the debate.