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Can Piracy be Good for Business?
9 years ago

Can Piracy be Good for Business?

Two recent events caused me to stop and consider whether piracy could be considered good for business.

The first example involves a children’s book.  You may have heard of this particular book as it’s causing something of a stir. “Go the XXXX to Sleep” is written as a humorous book (a “Children’s book for Adults” per the author) that focuses on the difficulties some parents face when it comes to getting their children to sleep.

What’s remarkable is that it managed to grab the number 1 slot on Amazon’s bestseller list – a month before release.  However, what makes it even more remarkable is Read More