software monetization strategy

In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive …
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If you’re attending Design West this week, you’re invited to stop by SafeNet’s booth 2331 – we’ve got a lot of great activities and prizes, and also the best embedded licensing demo on the block!

• Get your heart pumping with our live interactive race car demo, and you can see how embedded licensing is made simple when you have SafeNet in your pit crew.
• Fill your tank on us! The first 20 visitors to our booth who view the demo will receive a $25 gas gift card to keep your own race car fueled.
• On Wednesday at 2PM in Room 230A, hear SafeNet’s own Michael “MiZu” Zunke, CTO, Software Monetization, present “The Evolution of Software-Driven Hardware: Best Practices for Efficient, Secure and Profitable Management of Embedded Systems.”
• Become a kid again – all attendees can enter at the booth to win a great remote control Porche 911 car.
• From 4-5 PM, cool down with our in-booth “Pit Stop” – come have a drink with us! Read More

I recently wrote a blog post titled “Mobility Matters” where I mentioned KPCB partner Mary Meeker’s annual report on Internet Trends.   In my post, I discussed how B2B software developers need to pay attention to what’s becoming a heavy industry emphasis on mobile platforms and the amazing growth/adoption rates of tablets and smartphones when compared to traditional PCs.

Yesterday, Josh Constine of TechCrunch  blogged about a recent mobile internet trends presentation by Meeker where she provided an update to some of the key stats from her early report in May.

Here are some updates called out from the TechCrunch post: Read More