What do you really want from your software licensing solution? Strong, robust protection is great for you and your company. With piracy and reverse-engineering threats lurking around every corner, you need a solution that will strengthen your security. But what else should you be looking for out of a software licensing solution?
In today’s day and age, we are always just around the corner from the latest technological breakthrough. Just look at the innovation that software licensing has undergone in the past ten years, and you’ll see how far we’ve come.
With all of the talk about hybrid software protection, the cloud… it is so easy to forget about the many benefits of the timeless hardware key. I’d like to take just a moment to pay homage to the ‘classic, iconic’ dongle and how VSM Software Ltd., the leading provider of software to SVP Worldwide (Singer Husqvarna and Pfaff), is using Sentinel HASP HL to address all of their licensing needs.
Acquisitions are good, right? Sure they help your company grow, but what other baggage do they bring? Obviously, you will gladly expand your customer base and available resources. But what are you going to do about an inherited homegrown licensing system that is completely incompatible with yours? Read how one company expanded, without the additional headache of managing disparate licensing systems.
Sage is an international business software, services and support company working primarily with small and medium sized businesses. Throughout the years, acquiring other companies has allowed Sage to continue to expand globally. However, these acquisitions also led to multiple homegrown licensing systems that did not work cohesively.
As your company continues to grow, you may find that you have acquired a varied collection of licensing systems. Each product line has its own registration process, and its own set of problems. This may be manageable for awhile, but eventually multiple product lines affect almost every department within your company, and the repercussions are reaching your customers. A disparate licensing system can hinder internal communication and wipe out resources. Your staff is no longer focusing on your core competencies, but rather spending all of their time on your licensing system.
With an entitlement management system, streamline your back office and create one cohesive licensing system to maintain. Here are the 5 ways that an entitlement management system can help you empower your employees to work smarter, not harder.
Each year, Frost & Sullivan conducts intensive best practices research to determine how best-in-class companies worldwide manage growth, innovation and leadership. By analyzing each company’s performance and comparing it to its top competitors, they assign performance ratings. Frost & Sullivan also looks at the key industry challenges that can be addressed by product line strategy. An effective product line strategy for the software license management industry has to not only accommodate new business models, but also readily support new deployment options, new platforms, and new product architecture.
SafeNet trumped its competitors in five key areas: breadth of product line, size of addressable customer base, impact on customer value, impact on market share, and breadth of applications and markets served. SafeNet’s Sentinel suite of products, including Sentinel HASP, Sentinel RMS, Sentinel EMS and Sentinel Cloud, provides its customers with a one-stop licensing experience that fully addresses a variety of use cases, platforms, business models and deployment scenarios.
In March we officially released Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management solution delivered “from the cloud for the cloud”. In prior issues I have discussed some of the growing trends toward SaaS-based applications and the shift away from on-premise software from both an internal perspective and end user experience. At this moment, I want to assume that a large percentage of our customers have already embraced the benefits of SaaS and are beginning to think about transitioning some of their offerings to the cloud.
While your current security infrastructure is robust, you need to ensure that you effectively keep your implementation protected in order to increase your product’s longevity and significantly increase your company’s revenue.
It came from out of nowhere. One day you woke up and the world was tweeting. Tweeting, really? You thought to yourself…”This is one fad that I’m passing on, a tweeter, I’m not.” You even made a pact not to fall victim to a Facebook page. As friends and family buzzed about their latest Farmville conquest, you proudly stated the fact that you were a non-conformist.
Story time. Some time ago I worked with a software company who was mostly convinced switching software licensing technologies would be in their best interest. One problem though: their hesitation was not around cost (financial investment, development effort, support impact, external and internal impact) but instead revolved around the thought of to giving their customers “double entitlements”. The concern was that each customer would already hold a set of license keys that would run the current and prior versions of the software and would *then* be given an additional full set of keys for the new version sitting on new technology, thereby doubling the number of software licenses their customers could potentially run. Sidebar: switching licensing technologies does not automatically result in double entitlements.