software strategies

Way, way back in the long forgotten days of 2012, the software industry learned about a new concept called software monetization and quickly became intrigued.  Software companies now had a fresh approach to revenue generation, imagining the pure excitement of accounting departments everywhere.  After all, we’re talking about taking a software solution that’s already been developed in some cases, and making it more efficient, secure, effective, and profitable.  Analyst firms likewise evolved their position on traditional software licensing models to take this more holistic and synergistic approach to software business operations, and just like that, software monetization was born. Read More