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types of pricing models

License Management: Is There an App for That?
7 years ago

License Management: Is There an App for That?

At a recent conference our CEO asked: “What’s the average price of software?”

An interesting question. I started thinking about the mix of consumer vs enterprise, the uptake of subscription based and usage based pricing, and a host of other factors that left me spinning to the point I concocted a number way off the mark. I’ll preserve a little dignity and not share my answer, but ask that for a moment that you ponder the same.

I suppose the title of this article may provide a clue. So do you have your guess? Read More