Über die Veranstaltung

Don’t miss your opportunity to network with the largest concentration of software monetization experts under one roof! Engage them!

This year industry analysts, consultants, and established software organizations will cover:

  • How end-user expectations regarding software purchasing, consumption, and experience are evolving
  • Challenges established software organizations have faced with trying to meet the demands of the next-generation business consumer
  • How to monetize your software AND meet end user expectations without significant product development work
  • How to successfully leverage usage data to offer flexible business models and fuel business decision-making
  • How to implement and manage a hybrid software portfolio

This is a free event you can’t afford to miss!

You’ll find your peers in attendance, as well as industry experts including R “Ray” Wang of the popular blog Software Insider’s Point of View and Principal Analyst and CEO at Constellation Research and Amy Konary, Research Vice President and Analyst at IDC.


Event Schedule / Agenda

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WedOct 9 9:00am

LicensingLive! 2013

Registration

10:00am

Dave Hansen


Welcome to LicensingLive!

11:00am

Amy Konary Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC


Preparing for Change – How to Meet the Demands of the Next-Generation Consumer

A leading software industry analyst at IDC, Amy focuses on helping enterprise software publishers define, manage, and evolve their business strategies to meet customer demands. Her research has given her a deep understanding of the challenges software publishers face as they try to address current enterprise end-user demands. Amy will arm you with the knowledge you need to navigate challenging requirements and avoid common mistakes!

12:00pm

LicensingLive! 2013

Lunch

1:00pm

Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM


A Glimpse Under the Hood – The Critical Components Needed for Building a Next Generation Software Monetization Experience

With more than a decade of experience building software monetization platforms, Jam will highlight the key components you must have in place in order to meet a wide variety of end-user needs.

1:30pm

Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners


Software Pricing Strategies for Winning the Next-Generation Enterprise Consumer

A global consulting firm, Simon-Kucher & Partners specializes in strategy, marketing, pricing, and sales. In his role at the firm, Joshua focuses specifically on pricing and packaging strategies for the software industry. SaaS has long been touted as the future of software delivery. Still, many companies continue to face the challenge of migrating from traditional license models to SaaS models. In his presentation, Joshua will leverage real examples, and data collected in a recent survey to reveal the most common packaging mistakes made by software publishers and review the top priorities of today’s software buyers when it comes to pricing. He’ll also show you how to revamp your software pricing strategies to achieve maximum success.

2:15pm

LicensingLive! 2013

Coffee Break

2:30pm

Robert Moul Vice President, Planning & Strategy, AVEVA


Behind the Scenes of the Evolution (Part 1) – Aveva

Join business leaders from Aveva and LogiAnalytics as they walk through:
• The factors that drove their organization to adopt next-generation business models
• The desired and actual ROI of the changes
• Best practices and lessons learned
In this session, you will receive a 30-minute overview from each company executive. The session will conclude with a panel Q&A session moderated by SafeNet’s Jam Khan.

3:30pm

Alvin Wong Product Manager, Embedded Analytics, LogiAnalytics


Behind the Scenes of the Evolution (Part 2) – LogiAnalytics

Join business leaders from Aveva and LogiAnalytics as they walk through:
• The factors that drove their organization to adopt next-generation business models
• The desired and actual ROI of the changes
• Best practices and lessons learned
In this session, you will receive a 30-minute overview from each company executive. The session will conclude with a panel Q&A session moderated by SafeNet’s Jam Khan.

4:30pm

Dave Hansen


Wrap Up Panel Moderated by Dave Hansen

5:00pm

Dave Hansen


Closing Comments

5:15pm

Cocktails


Cocktail Reception

6:15pm

Dinner


Customer Invitation-only Dinner

ThuOct 10 9:30am

Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM


Welcome, Vision and Direction

9:45am

Omkar Munipalle Director of Strategy and Business Development, Cloud Monetization, Gemalto


Cloud Connected Licensing: Tracking Usage to Explore New Business Models and Drive Product Intelligence

In this session we will cover how you can enable a cloud connected licensing immaterial of your S/w delivery method. The ability to introduce a subscription based pricing option to your pricing models. Moving from a machine based S/W licensing model to a user based model and finally we will deep dive into usage tracking as a means to invoice and deliver product intelligence.

10:00am

Julie Armstrong Solutions Architect, Software Monetization division at Gemalto


Sentinel EMS Directions: Solving Back Office Issues

This session will touch briefly on where have come since one year ago with Sentinel EMS and where we are going to help solve your back office challenges around entitlement and licensing management.

10:45am

Coffee Break


Break

12:00pm

Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto


Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM


Sentinel EMS Implementation: Automating Entitlement Management

This session will highlight common issues organizations experience when implementing entitlement and license management systems. Presented by Dave DiMillo, Principal consultant and Jam Khan, Sr. Director, Professional Services.

12:30pm

Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM


Closing Remarks

1:00pm

Lunch


Lunch

2:00pm

LicensingLive! 2013

Event Concludes

MonOct 20 6:30pm

Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.


The Evolved Enterprise – Understanding the Evolution of the Software Experience from an Enterprise End-User Point of View

A leading advocate for software buyers, Ray lives and breathes the software experience on a daily basis through his research for Constellation Research and his blog, A Software Insider’s Point of View, which boasts an annual viewership of nearly 10 million page views. Ray will reveal at this year’s LicensingLive! conference what your future customers are looking for with regards to purchasing options, user experience, relationship management and more to help ensure that you are armed for success when selling your software into the evolved enterprise.

Sprecher

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