Tzvika serves as a Senior Product Manager within the Software Monetization Business Unit at Gemalto. He focuses on software protection and licensing. Tzvika has extensive experience in product management, marketing, business and strategy planning, with over 15 years of experience in the Telecom world. Tzvika’s expertise is applied in the definition of market requirements and product evolution to support Gemalto’s software protection and licensing strategy moving forward. Tzvika holds an MBA in Marketing and a B.Sc. in Electronic Engineering