Leads marketing strategy for the Americas for Software Monetization business including market research and analysis, field and channel marketing, interactive marketing, account based marketing , customer retention programs, demand generation and creative branding. Establish, develop, and implement marketing plan for the Americas consistent with the long-range goals and objectives of Gemalto. Drive thought leadership, including communications, inbound. outbound and digital marketing to increase awareness for Software Monetization and LicensingLive!
