Resources

In the last decade, our lives have been transformed by Mobile, Social, and Cloud technologies, as well as by an ever-growing, intersecting network of smart, connected devices. Just as the way that we access, consume, and interact with information and technology has shifted, monetization models are changing as well. It’s more than just a revolution. It’s evolution.

Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. In reality, many organizations are faced with addressable customer groups that have diverse purchasing processes and buying needs. In order to serve these markets effectively, sales processes that highlight choice and flexibility as competitive differentiators are able carve out a premium positioning.

In this session, Joshua Bloom, a Partner in the Technology practice of Pricing Consulting leader Simon-Kucher & Partners, will highlight the key decision points that help companies succeed in this balancing act.

This session will bring together hands-on experts to dive into key issues you need to consider for the future monetization of your company’s core value. Panelists will highlight key monetization issues they expect to see in the near future so you’ll understand the environment in which you’ll be competing. Then we’ll suggest key things you can do now, to make sure your company is in a strong position to best exploit those future opportunities.

Learn about Gemalto’s successful transition from hardware manufacturer to software vendor business and what some of the key factors were in that success.