Blog

As I enter my 3rd year as an expat in Munich, I’m keenly aware of the difference between winter in my previous abode of Los Angeles, and where I now …
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LicensingLive! 2018 Recap

Getting the most value from your software in 2019 was the theme that delivered on its promise at On November 12th & 13th, more than 200 …
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In the early 1900s the phrase “the customer is always right” started to make its appearance. Many credit Gordon Selfridge, founder of the Selfridges department store with coining the term, …
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China. The country that has given us kung pao chicken, Jet Li and “Make America Great Again” baseball caps. For years China has been synonymous with low-cost manufacturing, and a …
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In his song ‘Stories of the Street” the singer/poet Leonard Cohen wrote:

“We are so small between the stars, so large against the sky, And lost among the subway …
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One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success …
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In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive …
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This past October, in sunny Cupertino, CA, Gemalto’s Software Monetization business unit hosted the 10th edition of its flagship event: LicensingLive!

The overall theme of this year’s event was the …
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Servitization and Shift to Service-Centric Business Models

While this trend has been around for some time, many companies within the software and hardware industries are beginning to utilize servitization to …
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Digital Transformation: The Road to Operational Efficiency

Tech companies have recently been faced with an ongoing digital transformation that is impact how they do business on a daily basis. Join …
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