The Future Empowered by Software Monetization
As the business world moves to more digital landscape, your organization must learn to adeptly navigate the latest industry trends and turn them into …
Do you find yourself staring longingly at the promotion for our yearly Cupertino LicensingLive! event after being unable to attend? Perhaps the idea of an event in Shenzhen, China only makes matters worse?
Well, you’re in luck because a LicensingLive! event is coming to a city near you!
Enterprises are increasing direct customer interaction with the companies, vendors and partners with whom they do business, which is placing more importance on delivering a better customer experience (CX). These enterprises have learned that customer experience and satisfaction is a differentiation that is no longer limited to B2C companies.
With the immense growth of the Internet of Things (IoT) or connected world, we have been introduced to devices that are no longer static or perpetual. In the past, buying hardware generally meant it would remain in an isolated environment with no continuous updates; and if an update was required, it was carried out by a technician.
Today, one might argue that the most important driver of growth and survival is innovation. Yet successful innovation— whether measured by the increased number or quality of ideas, or simply in dollars and cents—often feels like an elusive target.
Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight. If your business has set its products on the path to IoT monetization, these are two terms well worth knowing.
Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.
How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).