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Spotlight on Software Monetization

Live Webinar:  “Monetizing Innovation: How Smart Companies Design the Product around the Price”
2 years ago

Live Webinar: “Monetizing Innovation: How Smart Companies Design the Product around the Price”

Today, one might argue that the most important driver of growth and survival is innovation.  Yet successful innovation— whether measured by the increased number or quality of ideas, or simply in dollars and cents—often feels like an elusive target.

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Embedded Software vs. Embedded System: Let’s Be Specific
2 years ago

Embedded Software vs. Embedded System: Let’s Be Specific

Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight. If your business has set its products on the path to IoT monetization, these are two terms well worth knowing.

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Software Protection vs. IP Protection: Protect Your Property
2 years ago

Software Protection vs. IP Protection: Protect Your Property

Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.

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Licenses vs. Entitlements: Know Your Rights
2 years ago

Licenses vs. Entitlements: Know Your Rights

How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).

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Licenses vs. Keys: What’s in a Name?
2 years ago

Licenses vs. Keys: What’s in a Name?

Software licenses and software keys are often confused and sometimes conflated, but in reality, the two are quite different. Read More

Software Monetization 101: A Guide
2 years ago

Software Monetization 101: A Guide

We all do it. In the interest of brevity and simplicity, we complicate the business we’re in with impenetrable jargon and acronyms. The confusion often arises when a familiar word is used in an unfamiliar context and given new meaning.

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The Difference Between Authorization and Authentication – and Why You Should Care
2 years ago

The Difference Between Authorization and Authentication – and Why You Should Care

When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities. In this article, we will attempt to clear up the confusion once and for all.

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‘Deciphering Product Management’ Is Coming – Hope to SIIA There!
2 years ago

‘Deciphering Product Management’ Is Coming – Hope to SIIA There!

The next Deciphering Product Management forum is coming up on November 10, 2016 at Red Hat Annex, Raleigh, NC. The event, which is sponsored by Gemalto, will look at product roadmap and go-to-market strategies in the rapidly evolving technology sector. Among the speakers are a number of top executives, all eager to share insights that will help you drive product innovation, streamline product lifecycle, and generate growth.

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IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions
2 years ago

IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions

LicensingLive! 2016 is less than a week away and the agenda item that has me most intrigued is a keynote presentation by NFL six-time Pro Bowler Terrell Owens.

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Hardware Device Vendors Leverage Software to Innovate and Sell Value
2 years ago

Hardware Device Vendors Leverage Software to Innovate and Sell Value

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

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