Two recent events caused me to stop and consider whether piracy could be considered good for business.
The first example involves a children’s book. You may have heard of this particular book as it’s causing something of a stir. “Go the XXXX to Sleep” is written as a humorous book (a “Children’s book for Adults” per the author) that focuses on the difficulties some parents face when it comes to getting their children to sleep.
What’s remarkable is that it managed to grab the number 1 slot on Amazon’s bestseller list – a month before release. However, what makes it even more remarkable is
I bet that made your ears perk up a bit, didn’t it?
Your CFO probably has the same type of reaction when the topic of revenue recognition rears its head. After all, it is one of the most critical elements in your business’ machinery.
Customers frequently ask me about the impact license enforcement and license key delivery can have on a company’s ability to recognize revenue. This indeed can be a touchy subject, so I should start by making a few foundational statements.
I will not suggest how your company should manage revenue recognition nor do I intend claim the revenue recognition practices are acceptable or VSOE compliant. Your company’s finance team should be the ultimate authority as to what is acceptable for your business. I encourage any business considering license enforcement to ensure your CFO is will deeply engaged in your license delivery processes.
I will, however, discuss a number of revenue recognition techniques and best practices that I have seen used by multiple successful companies with revenues over a half billion per year.
Yesterday Adobe announced the end of Adobe Air for Linux platforms. The ability to collect and track the application led to the decision by Adobe to drop it. Simply – …
“What’s an Entitlement?”
In recent meetings with leading technology firms, this very question has surfaced several times. It’s both interesting and intriguing to watch the interplay of definitional debate amongst functional users with vastly different hopes of what “entitlement” could mean.
Perhaps the most universal insight was this:
The practical application for how one can use entitlements to enable business processes and new customer experiences was often the most overlooked aspect of the debate.
The SentinelCloud team has been working hard to build and launch the latest addition to SafeNet’s family of Sentinel Software Monetization Solutions, Sentinel Cloud Services. While the service successfully made the transition from Beta to GA earlier this year, the team remains hard at work focused on customer evaluations and getting new customers up to speed, while at the same time planning and developing the roll out of new functionality over our quarterly release schedule.
Getting back to our interactions with customers … feedback has been nearly universally positive. We have heard from customers of all types and sizes. . Sentinel Cloud has appealed to SaaS startups, transitioning on-premise software vendors, and equipment manufacturers large and small. I would like to highlight one prospect who has completed their evaluation of Sentinel Cloud.
“It works, but it is old school”. That is how I’ve heard many business leaders describe their longstanding licensing implementations lately. So what is next for this space? As a long time software licensing business and implementation consultant I have the opportunity work with some of the industry’s leading minds in this area and can confidently say that I have seen the future of software license enforcement and it revolves around, you guessed it, the cloud.
Each year, SD Times creates a list of the top 100 leaders and influencers in the software industry –The SD Times 100. For the third year in a row, SafeNet has made the list in the Software Security category, as well as, Quality Assurance.
Next Wednesday, Chris Holland, Vice President of Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco. Chris’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. SafeNet will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.
In March we officially released Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management solution delivered “from the cloud for the cloud”. In prior issues I have discussed some of the growing trends toward SaaS-based applications and the shift away from on-premise software from both an internal perspective and end user experience. At this moment, I want to assume that a large percentage of our customers have already embraced the benefits of SaaS and are beginning to think about transitioning some of their offerings to the cloud.
Monetization of Software continues to innovate in the buyer-seller dynamic creating more competitive options for vendors. Nowhere is this dynamic more active than in the cloud. SaaS vendors, true to the nature of their offerings and the culture of their organizations and missions, are offering more ways to consume their services and are updating and tweaking these at a hectic pace.
We believe that in the end, software consumption will be more a function of the customer – but for now and for the vast majority of the software industry it is a function of the supplier side of the equation (ISV, channel partner, means of distribution, revenue recognition etc…).