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Spotlight on Software Monetization

Software Monetization 101: A Guide
2 years ago

Software Monetization 101: A Guide

We all do it. In the interest of brevity and simplicity, we complicate the business we’re in with impenetrable jargon and acronyms. The confusion often arises when a familiar word is used in an unfamiliar context and given new meaning.

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The Difference Between Authorization and Authentication – and Why You Should Care
2 years ago

The Difference Between Authorization and Authentication – and Why You Should Care

When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities. In this article, we will attempt to clear up the confusion once and for all.

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‘Deciphering Product Management’ Is Coming – Hope to SIIA There!
2 years ago

‘Deciphering Product Management’ Is Coming – Hope to SIIA There!

The next Deciphering Product Management forum is coming up on November 10, 2016 at Red Hat Annex, Raleigh, NC. The event, which is sponsored by Gemalto, will look at product roadmap and go-to-market strategies in the rapidly evolving technology sector. Among the speakers are a number of top executives, all eager to share insights that will help you drive product innovation, streamline product lifecycle, and generate growth.

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IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions
2 years ago

IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions

LicensingLive! 2016 is less than a week away and the agenda item that has me most intrigued is a keynote presentation by NFL six-time Pro Bowler Terrell Owens.

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Hardware Device Vendors Leverage Software to Innovate and Sell Value
2 years ago

Hardware Device Vendors Leverage Software to Innovate and Sell Value

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

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The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel
2 years ago

The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel

The broadcast industry is rapidly changing. We need only look as far as over-the-top (OTT) services such as Hulu and Netflix to see that traditional billing models are in a state of disruption. Streaming video over the internet has become a popular alternative to traditional distribution channels, and the creation of that content requires a powerful set of software-based tools.

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If “Every Business Will be a Software Business”, What Does that Mean to Me?
2 years ago

If “Every Business Will be a Software Business”, What Does that Mean to Me?

Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that has now become so pervasive among the “technorati” that actually digging into it and fully understanding its meaning for the average business may sometimes become overlooked.

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Monetizing Innovation: How Smart Companies Design the Product Around the Price
2 years ago

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

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Scanning for Profit: A Shift in the Medical Equipment Market
2 years ago

Scanning for Profit: A Shift in the Medical Equipment Market

In my role as Strategic Analysis Manager of the Software Monetization division at Gemalto, I lead in-depth strategic market analysis, evaluate worldwide technology trends, and understand the competitive market to support new strategic leads and business opportunities. Recently, I had the pleasure of talking with Kathleen Goolsby, Managing Editor at SandHill.com, about the mind shift that’s taking place in the medical equipment sector.

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Live Webinar: Pricing Model Transformation in the Medical Device Market
2 years ago

Live Webinar: Pricing Model Transformation in the Medical Device Market

Increasingly, hospitals and medical centers are moving away from traditional up-front medical equipment purchasing toward a variety of more flexible paradigms. At the same time, medical device manufacturers are starting to realize the potential of the software that resides in their equipment. This embedded software enables Pay-Per-Use (PPU) and other flexible pricing models, which open up new business opportunities.

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